Tom Bilyeu's
Impact Theory
Hosted by Tom Bilyeu
Founded by Tom & Lisa Bilyeu
Built for Creators Who Want Control.
A boutique network for mission-driven storytellers. We run the business so you can run the show.
Network Stats
10M+
Monthly Impressions
1B+
Total Video Views
7.8M
YouTube Subscribers
20M+
Social Followers
Our Shows
Trusted Voices. Audiences That Act.
Tom Bilyeu, Lisa Bilyeu, and Mayim Bialik have spent a decade building audiences that show up on purpose, return for impact, and respond to what they hear. Three distinct audiences. 10 million monthly impressions. One network that places your brand into the conversation.
Lisa Bilyeu's
Women of Impact
Hosted by Lisa Bilyeu
Mayim Bialik's
Breakdown
Hosted by Mayim Bialik
Tom Bilyeu's
Impact Theory
Hosted by Tom Bilyeu
Lisa Bilyeu's
Women of Impact
Hosted by Lisa Bilyeu
Mayim Bialik's
Breakdown
Hosted by Mayim Bialik
Network Stats
9.4M
Subscribers
20.3M
Followers
72%
Age 25–44
65%
U.S. Based
Brand Partners
Premium Partnerships. Engineered for Performance.
Your brand. Our audience.
One campaign built to perform across platforms.
We build with intention.
Every partnership is unique. As a select Google Dynamic Ads and Portraits partner, we unlock opportunities across YouTube, podcast, social, Substack, and more.
Every Ad Is a Personal Endorsement. Written and Delivered by the Host. In Their Voice. For Your Brand.
Simulcast
One campaign. Two platforms. Podcast reaches listeners in motion: focused, undistracted, receptive. YouTube reaches viewers leaned in and visually engaged. One cohesive message across both contexts.
360 Partnership
Built for brands serious about results. Podcast, YouTube, social, Substack and whitelisting, coordinated around your key moments, seasons, and goals. Long-term by design. Built exclusively around you.
YouTube
Embedded ads to maximize exposure and impact. Every view that video earns, your brand is part of it. A permanent presence in content audiences keep returning to. Thematic back catalog placements available via Google partnership.
Podcast
Dynamically inserted across the full catalog. You contract for impressions and we deliver every single one. Geo-targeting, pixel tracking and frequency capping available. Pre and mid-roll placements. Guaranteed.
Featured Partners
(tap partner for sample)
For Creators
Your Show Deserves a Business as Strong as Your Story.
Impact Theory Network is a boutique growth and monetization partner for established creators.
We secure the brand partnerships you actually want, manage the operations behind them, and build the infrastructure to grow revenue across every platform.
We don’t wait for opportunities. We create them.
Selective by design. We partner with a small number of established creators ready to turn a great show into a great business.
- 01
Strategic Positioning
Partnerships with purpose, cross-platform campaigns, and premium positioning built around your voice and audience. We shape how your brand is seen and how your business scales.
- 02
Brand Sales & Partnerships
We prioritize partnerships with brands that carry real personal alignment — products and companies you already believe in. That authenticity becomes the foundation for stronger campaigns and longer-term brand value.
- 03
Ad Operations
We manage every campaign with precision. From inventory strategy and ad placement to copy, trafficking, scheduling, and delivery tracking. Clean execution, on time, every time.
- 04
Tech Stack & Platform Management
Podcast hosting, DAI setup, ad marker placement, dynamic back-catalog monetization, performance dashboards, and revenue forecasting — every system optimized so nothing leaks. That includes our proprietary brand review portal: full visibility into every partnership opportunity, pre-researched and scored before it reaches you. Approve, pass, or give feedback in one place, built exclusively for ITN creators.
- 05
Financial Reporting
Invoicing, collections, revenue reporting, and live performance dashboards give you complete visibility into the health of your business.
- 06
Future Proofing
We stay ahead of industry shifts by actively researching and adopting the most effective technologies in media and monetization, so creators don’t have to.
Get In Touch
Let’s Build Together.
Whether you’re a brand ready to partner or a creator ready to grow, we want to hear from you.
